BUSINESS DEVELOPMENT THAT DELIVERS
New Business & Marketing Consultancy
Business development is a fundamental part of any agency’s growth and getting it right is key. GrowthNB is a new business consultancy that empowers agencies to define their ambitions and provides the tools, skills and solutions to achieve them.
ABOUT ME
My name is Charlotte Anderson and with nearly 20 years' experience in agency new business and marketing, I've honed a thoughtful, considered approach to business development. I craft tailored strategies, operational models, and implementation plans that mirror each client's unique personality, ambition, and level of investment. I put myself into client’s businesses, so whereas some Consultants work remotely and at arm’s length, I work shoulder-to-shoulder with agencies, co-creating, iterating and embedding processes and new behaviours. I have found this approach maximises each client's potential for success no matter where they are on their growth journey.
EXPERIENCE
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SERVICES
Strategic. Bespoke. Effective.
NEW BUSINESS CONSULTANCY
Each agency’s new business requirements are different and there’s no such thing as one size fits all. Following an initial discovery phase, I will help you achieve quick wins and identify the longer-term solutions that will impact your bottom line.
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Positioning & competitive analysis
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Audit of existing processes
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Blueprint to build your New Business, PR & Marketing functions
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New Business, PR & Marketing roadmap
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Prospecting strategy
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Management and optimisation of agency partners
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Campaign creation and management
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Thought leadership co-creation
TRAINING & MENTORING
Whether you need help developing your in-house talent or improving your pitch win rate, I embed a positive new business culture throughout your agency with best practice processes and know-how.
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Identifying opportunities
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How to write effective RFIs
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Presentation skills
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Pitch management: increasing your win rate
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Career development: moving up the New Business ladder
MATERNITY/PATERNITY COVER
I understand the importance of maintaining new business activity and consistent pipeline while you or your business developer is on leave. By hiring an experienced new business professional as caretaker during key absences, you’ll have the confidence that new business will remain a priority and knowledge that targets will be met. I'll also work with the team to facilitate a smooth transition back into the workplace.
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Pipeline management
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Career development of team members
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Return to work programme
AGENCY PROCUREMENT
For Startups and Scaleups
​Find the Right Agency Partner.
Without the Guesswork.
Choosing the right partner can make or break your next stage of growth. But with hundreds of agencies offering the same services, little differentiation and no clear path to navigate, where do you begin?
That’s where we come in.
We offer end-to-end Marketing Procurement support designed specifically for startups and scaleups looking to invest smartly in their marketing ecosystem. Whether you're commissioning your first brand campaign or scaling your performance marketing, we'll help you find the right fit — and make the process seamless.
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What we offer
AGENCY LANDSCAPE WORKSHOP
Understand the agency landscape and define what type of partner you business (and budget) really needs.
BRIEF WRITING SUPPORT
Get a clear, compelling pitch brief that attracts the right agencies, inspires creativity / innovation / new ideas, and sets the guardrails for successful collaboration.
AGENCY SEARCH & SELECTION
We'll curate a list of agency partners who best suit your brief, saving you time, budge and headaches
PITCH MANAGEMENT
From managing timelines to ensuring a level playing field, we’ll run a smooth, efficient and fair pitch process where potential partners are set up for success.
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​Why work with us?​
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We’ve sat on both sides of the table — one of us as a former CMO, the other as an agency Business Development Director. That means we get the pressures, the politics and the potential pitfalls — and we know how to steer you through them.
We can help make sure your agency investment delivers results, not regrets.
Chloe Matharu is an accomplished in-house and agency leader, with a broad range of skills across brand, marketing and strategy. After spending the first decade of her career in big brand agencies, Chloe co-founded an agency start-up which she successfully built and led for 7 years before moving client side as CMO of the Valuable 500. There, she directed a series of highly successful large scale pitches for multi award-winning work including brand strategy, brand visual / verbal identity, Social media management, Influencer partnerships and brand partnerships. Chloe is passionate about DE&I and finding opportunities for inclusion to drive brand growth. Today, Chloe works with UK and US brands, client and agency side, to commission and co-ordinate large scale projects for companies like Sephora, Coca-Cola and Molson Coors.
Charlotte Anderson is an award-winning business development professional with over 20 years of experience leading new business and marketing functions across a diverse range of agencies, from small independents to global networks. Her expertise spans all agency disciplines with notable tenures at Havas Creative Network and Havas CX, FCB Inferno, Tribal Worldwide, Rufus Leonard and VCCP. Charlotte has worked on countless pitches, acting as the key point of contact between the client and the agency pitch team. Pitch wins include: Macmillan, Odeon, Premier Inn, Stagecoach Bus UK, AA, Pizza Express, London Business School, British Red Cross, BUPA, BBC and Department for Education.